Purpose

German philosopher Frederick Nietzsche once said, "He who has a why can endure any how." Knowing your purpose is knowing your "why" and it is an important first step in figuring out how to achieve those goals that really excite you and create the kind of life you desire. It is only through knowing our purpose (or our "why") that we can find the courage to take the actions we must take when we are most challenged or vulnerable, and move towards our ultimate goals.